If you purchased FM2009 you're able to join the FM club. FM Club enables you to enter competitions with the chance of winning some really cool prizes. The latest prize you can win is a FM skinned laptop, Check out the website for specs. 25 runners up will also be able to get their laptops skinned.

Simply to go here

If you don't have a SEGA pass get one.
Sign into your SEGA account.
Type in your serial code, most likely on the back of your manual.
Done

Now you're entered into the free prize draws!

It's all free btw